---
title: "Orient Household Appliances and Midea Online in Russia: who owns them"
language: en
canonical: https://dossiertwist.com/dossiers/midea/russia/
as_of: 2026-10-02
keywords: ["Midea Group","美的集团","He Xiangjian","Midea Holding","Fang Hongbo","KUKA","Midea Real Estate","Guangdong Midea Electric","GD Midea Air-Conditioning Equipment","Annto","Hiconics","CLOU Electronics","Wandong Medical","Teka Industrial","Arbonia Climate","Midea America","H-share listing","related-party transactions","Whirlpool ITC investigation","Orient Household Appliances"]
---

# Orient Household Appliances and Midea Online in Russia: who owns them

**Question.** Which companies distribute Midea products in Russia, who owns them, and what do the Russian register data show about them?

**Answer.** A published review of its accounts describes Orient Household Appliances LLC, a Moscow wholesaler registered in 2007, as the official distributor of Midea products in Russia; Orient holds 100% of the Moscow retailer Midea Online LLC. Russian register data reproduced by commercial services give Orient's sole participant the Chinese registration code of Midea (Hainan) Cross-border E-commerce Co., Ltd., which non-official Chinese registration copies show as held by Midea Group companies, and the review names Midea Electrics Netherlands B.V. as the participant until May 2024; Midea's 2020 annual report lists a guarantee line for an 'Orient Household Appliances Ltd.' in its table of guarantees for subsidiaries, a match by name only. Tax-service data reproduced by a commercial service give Orient 2025 revenue of about RUB 20.7 billion, and a 2023 register mark that its data were unreliable does not say which data were concerned and is not a penalty.

## The two Moscow companies

- Analysis: Orient Household Appliances LLC (ООО «Ориент Хоусхолд Апплиансес») is listed in Russian registry data, as reproduced by a commercial company-data service, with taxpayer number (INN) 7714702390 and primary state registration number (OGRN) 1077757625670, registered on 6 July 2007, with a registered address on Novodmitrovskaya Street, Moscow, charter capital of RUB 350,100,000, main activity code 46.43 (wholesale of household electrical appliances), active status and Jin Xin as general director. These are a commercial reproduction of register data as retrieved for this dossier, not an extract issued by the registry. [src-d421]
- Analysis: Midea Online LLC (ООО «Мидеа Онлайн») is listed by commercial company-data services, reproducing Russian registry data, with INN 9715309509 and OGRN 5177746268630, registered on 29 November 2017 at an address on Novodmitrovskaya Street, Moscow, with charter capital of RUB 10,000, main activity code 47.99 (other retail sale outside shops, stalls and markets), three staff, active status, Zuo Zeyu as general director, Orient Household Appliances LLC (INN 7714702390) as sole founder with 100%, and a contact e-mail address on the midea.com domain. As for Orient, these are commercial reproductions of register data, not an extract issued by the registry. [src-d371] [src-d372]

## Who owns them: from the Netherlands to Hainan

- Analysis: Register data reproduced by a commercial company-data service list the sole participant of Orient Household Appliances LLC, holding 100% of the charter capital (RUB 350.1 million), as МИДЕА (ХАЙНАНЬ) КРОСС-БОРДЕР И-КОММЕРС КО., ЛТД. of China with registration number 91460000MA5TUU6A8M, and list Orient as the holder, since 29 November 2017, of 100% (RUB 10 thousand) of Midea Online LLC; the listing does not give the date from which the current participant holds its share. A published review of Orient's 2025 financial statements, by an unnamed author, describes Orient as the official distributor of Midea products in Russia, names the same Chinese company as its sole participant (100%), states that until May 2024 the participant was Midea Electrics Netherlands B.V. of the Netherlands, and says Jin Xin has been general director since 12 August 2024. It reports 2025 revenue of RUB 20,705 million (2024: RUB 16,012 million), net profit of RUB 303 million (2024: RUB 81 million) and accounts payable of RUB 7.6 billion, rounded figures that match the tax-service data reproduced by a commercial service. The review names the participants in Russian transliteration, and the former participant is identified from that name and the country given. Midea's 2025 annual report describes Midea Electrics Netherlands B.V. as the company's wholly-owned subsidiary. [src-d373] [src-d500] [src-d021]
- Analysis: Midea's own filings name an Orient company once. The 2020 annual report's table of guarantees provided by the company for its subsidiaries, with amounts in RMB thousand, lists 'Orient Household Appliances Ltd. (Orient)' with a joint-liability guarantee line of RMB 120,000 thousand for one year, disclosed in the guarantee-line announcement of 30 April 2020, an agreement date of 31 January 2020 and no actual guarantee amount. The table gives no jurisdiction or registration number, so its identification with the Moscow company rests on the identical English name and on the table's description of the guaranteed parties as Midea subsidiaries. [src-d026]
- Analysis: The registration number is what ties the Russian participant to Midea. 91460000MA5TUU6A8M is the unified social credit code, China's company registration number, of Midea (Hainan) Cross-border E-commerce Co., Ltd. (美的（海南）跨境电商有限责任公司). A business-directory listing updated on 25 October 2025 gives that code, an establishment date of 1 February 2021, registered and paid-in capital of RMB 5 million, operating status, a location in Haikou, Hainan, a latest registration approval on 21 August 2023 and Deng Xingfa as legal representative. A Chinese media report, citing a commercial company-data service, named Foshan Midea Air-Conditioning Industrial Investment Co., Ltd. and Midea Group Co., Ltd. as joint shareholders and Wang Jianguo as legal representative, but gave neither the year of establishment nor the shareholding split; its Wang Jianguo is taken to be Midea Group's executive of that name in view of the Midea shareholders, while the later listing names a different legal representative and the record does not say when the change occurred. Both Chinese sources are non-official copies of registration data, and the identification of the Russian participant with this company rests on the identical registration number, not on the transliterated name. [src-d375] [src-d428]

## Revenue, profit and audits

- Analysis: Federal Tax Service financial data reproduced by a commercial company-data service give Orient Household Appliances LLC revenue of RUB 20,704,800 thousand for 2025 (2024: RUB 16,012,400 thousand), profit before tax of RUB 536,890 thousand (2024: RUB 99,084 thousand) and net profit of RUB 303,040 thousand (2024: RUB 81,363 thousand); a second company-data service gives its latest annual revenue as RUB 20,704,847,000. A notice published on 17 April 2025, as reproduced by a commercial service, reports that Marillion Audit LLC (INN 7707835399) carried out the mandatory audit of the 2024 financial statements and gave the opinion that they present fairly, in all material respects, the company's financial position at 31 December 2024 and its 2024 results and cash flows under Russian accounting rules. The figures are reproduced from statutory filings by commercial services rather than taken from the filed statements, and the audit report itself is not in the record. [src-d373] [src-d421]
- Analysis: For Midea Online LLC, Federal Tax Service data reproduced by a commercial company-data service give revenue of RUB 5,566,740 thousand for 2025 (2024: RUB 2,920,630 thousand) and a net loss of RUB 2,677 thousand (2024: net profit of RUB 33,016 thousand). A notice published on 24 April 2026 and reproduced by the same service reports that Marillion Audit LLC audited the 2025 financial statements and gave the opinion that they present fairly, in all material respects, the financial position at 31 December 2025. The filed statements and the audit report are not in the record. [src-d372] [src-d371]

## The 2023 register entry on unreliable data

- Analysis: A commercial company-data service reproduces a notice of 28 June 2023 (message no. 15757299) stating that the Interdistrict Inspectorate of the Federal Tax Service No. 46 for Moscow entered into the Unified State Register of Legal Entities information that data about Orient Household Appliances LLC were unreliable, following a check of the reliability of the register data. The notice gives only the type of entry: it does not say which register data were found unreliable, and the record does not show whether the entry was later corrected or removed. A register mark of unreliable information is not a penalty or a finding of wrongdoing. [src-d373]

## Sources

- [src-d421] Corporate registry source · src-d421
- [src-d371] Corporate registry source · src-d371
- [src-d372] Corporate registry source · src-d372
- [src-d373] Corporate registry source · src-d373
- [src-d500] Other source · src-d500
- [src-d021] Company statement source · src-d021
- [src-d026] Company statement source · src-d026
- [src-d375] Media source · src-d375
- [src-d428] Corporate registry source · src-d428
